Cheryl D. Smith
Cheryl D.'s latest writings
Using Both, Qualitative and Quantitative Research Promotes Effectiveness
Qualitative and quantitative methods are used by researchers to collect data in social science. Qualitative methods include the researcher's experience through techniques such as focus groups, case studies, interviews and personal observations. On the other hand, quantitative methods include hard facts illustrated in surveys and polls. For purposes of... (posted by Cheryl D. 3 years 327 days ago.)
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Qualitative and quantitative methods are used by researchers to collect data in social science. Qualitative methods include the researcher's experience through techniques such as focus groups, case studies, interviews and personal observations. On the other hand, quantitative methods include hard facts illustrated in surveys and polls. For purposes of... (posted by Cheryl D. 3 years 327 days ago.)
Why Public Relations is Essential to Any Sales and Marketing Business
For some time, public relations has been viewed by executives as a soft discipline of questionable value to a company's bottom line. Recently, however, PR's reputation has received support from metrics being pressed upon every marketing initiative. "They don't always understand there are a variety of steps required in gaining media attention," she says. "I have encountered at times a... (posted by Cheryl D. 3 years 345 days ago.)
For some time, public relations has been viewed by executives as a soft discipline of questionable value to a company's bottom line. Recently, however, PR's reputation has received support from metrics being pressed upon every marketing initiative. "They don't always understand there are a variety of steps required in gaining media attention," she says. "I have encountered at times a... (posted by Cheryl D. 3 years 345 days ago.)
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